Apple have began the advertising campaign which they hope will see iPhone go from shop window into your jean’s pocket.
I have to congratulate Apple on the adverts they have released to date. They are exactly how ads should be. Informative, short and simple. Each of the three adverts actually demonstrate the iPhone in use.
It’s a far cry from their ‘I’m a PC, I’m a Mac’ campaign which was only successful in further portraying Apple users as snooby gits who look down their nose at Windows users.
Anyway, enough of that. Here is the first advert:
The touch screen looks amazing. The functionality looks unreal. The features, well, they are feature rich. Add Zoolander and Hansel (he is hot like a hot cross bun) into the mix and wham!, you have a product which I didn’t really care for up until now. This advert below illustrates the phone’s capabilities more than the one above:
There is a third advert which demonstrates the use of the GPS and Map software available on the iPhone. That looks really cool.
I know what you’re saying, ‘Bah, I want one, when is this thing coming out already’. Ken blogged of a release date of the 29th of June but I would presume that’s a US date as no arrangements have been made with European carriers.
The iPhone is set to enter the EU market in and about the €550 mark. Is it worth it? Probably not. I’m personally going to wait until maybe until the third iteration. Apple aren’t going to get it spot on from the get-go and that price above will probably be halved within 18 months of its release. As a rule I generally never buy brand new technology, but the iPhone is tempting..
Are you going to get an iPhone?